Vitality’s proposes colours, information, readings, sensations and suggestions for those masters performing in the world of colour, never losing sight of simplicity, authenticity and beauty.

Art Absolute

Perform a patch test at least 24 hours prior to application
With a cotton swab, apply to the test area (Inside the elbow) the mixture of colour and developer in an area of about 1 cm x 1 cm, cover with a bandaid. Leave undisturbed for 24 hours before the colour treatment. After 24 hours, if there is burning, itching or any other irritation in or around the test area, do not use the product.

If lightening up to 2 shades, or keeping the same shade, or darker than your shade:

– Mix 75ml of 20 vol (6%) peroxide/developer per 50ml (half tube) of colour. Once this is mixed, add one satchet of oil (enclosed in carton)

If lightening up to 3 shades:

– Mix 75ml of 30 vol (9%) peroxide/developer per 50ml (half tube) of colour. Once this is mixed, add one satchet of oil (enclosed in carton)

If using ultra lightening colours (shades 101, 102, 1000 and 1008):

– Mix 150ml of 40 vol (12%) peroxide/developer per 50ml (half tube) of colour. Once this is mixed, add one satchet of oil (enclosed in carton)

Yes it is safe to use Vitality’s whilst pregnant or breastfeeding.
If you are unsure, seek medical advice

You will achieve 100% coverage with base colours only (base colours are: 1,3,4,5,6,7,8,9)

Apply hair colour to the regrowth first, leave for 20mins and then comb through to the ends of your hair and leave for 10 mins.

If your hair has never been coloured then apply to the whole head of hair and leave for 30 minutes.

Yes hair colour can be used on keratin/or chemically relaxed hair – provided the colour is applied at least a week after the treatment.

Note: All keratin straightening products will lighten your hair

Use a colour treatment shampoo and conditioner and apply a hair mask once a week.

Yes. It is best to wear a cape or towel over your clothes and apply a cream to the skin around your hairline.

Yes, but only if the remaining colour has not been mixed with a developer. Keep the tube sealed with its cap and you can use at a later date.

Always use a plastic bowl and brush. Never use metal.

Choose your colour from the colour selection. Once you have determined your choice of colour, determine your natural/base colour (which is 1-10 in the naturals)

e.g. if you have chosen 7/44 as your preferred colour and your natural colour is 5 – you are looking to lighten your hair by 2 levels.

If you have any grey hair:
– use 50ml of 38 Vol (11.4%) Activator mixed with ¼ tube of base shade 7 and ¼ tube of 7/44

If you don’t have any grey hair:
– use 50ml 38 Vol (11.4%) developer/peroxide mixed with 7/44

Please note the information provided on this website is a guide only, and should you have any concerns we recommend you consult your hairdresser.

When using an ultra lightening colour for high lift lightening, it is recommended that you mix with

a 40 Vol (12%) developer/peroxide and use a ratio of 1 part colour to 3 parts developer.

Example: 150ml of 40VOL (12%) Developer/Peroxide to 50ml of Colour

Please note the information provided on this website is a guide only, and should you have any

concerns we recommend you consult your hairdresser.

V Vegan Professional Hair Colour

Perform a patch test at least 24 hours prior to application
With a cotton swab, apply to the test area (Inside the elbow) the mixture of colour and developer in an area of about 1 cm x 1 cm, cover with a bandaid. Leave undisturbed for 24 hours before the colour treatment. After 24 hours, if there is burning, itching or any other irritation in or around the test area, do not use the product.

When using a V Vegan professional hair colour, mix with V Vegan activator:

If keeping the same shade, or darker than your shade:

– Mix 50ml of 18 Vol Activator (5.4%) per 50ml (half tube) of colour

If lightening up to 1 shade:

– Mix 50ml of 25 Vol Activator (7.5%) per 50ml (half tube) of colour

If lightening up to 2 shades:

– Mix 150ml of 38 Vol (11.4%) peroxide/developer per 50ml (half tube) of colour

Note: Vitalitys V Vegan Colour will only lighten hair up to 2 shades

Yes it is safe to use Vitality’s whilst pregnant or breastfeeding.
If you are unsure, seek medical advice

You will achieve 100% coverage with base colours only (base colours are: 1,3,4,5,6,7,8,9)

Apply hair colour to the regrowth first, leave for 20mins and then comb through to the ends of your hair and leave for 10 mins.

If your hair has never been coloured then apply to the whole head of hair and leave for 30 minutes.

Yes

However, if your hair is tinted black and you want to lighten it, you cannot apply a lighter colour. Contact your hairdresser.

Yes hair colour can be used on keratin/or chemically relaxed hair – provided the colour is applied at least a week after the treatment.

Note: All keratin straightening products will lighten your hair

Use a colour treatment shampoo and conditioner and apply a hair mask once a week.

Yes. It is best to wear a cape or towel over your clothes and apply a cream to the skin around your hairline.

Yes, but only if the remaining colour has not been mixed with a developer. Keep the tube sealed with its cap and you can use at a later date.

Always use a plastic bowl and brush. Never use metal.

Choose your colour from the colour selection. Once you have determined your choice of colour, determine your natural/base colour (which is 1-10 in the naturals)

e.g. if you have chosen 7/44 as your preferred colour and your natural colour is 5 – you are looking to lighten your hair by 2 levels.

If you have any grey hair:
– use 50ml of 38 Vol (11.4%) Activator mixed with ¼ tube of base shade 7 and ¼ tube of 7/44

If you don’t have any grey hair:
– use 50ml 38 Vol (11.4%) developer/peroxide mixed with 7/44

Please note the information provided on this website is a guide only, and should you have any concerns we recommend you consult your hairdresser.