Vitality’s has chosen to embrace the Vegan philosophy – as a more responsible stance towards the world we live in.

Made in Italy Vegan V colour boasts Natural and Organic Ingredients:

  • Ammonia FREE
  • Delicately fragranced
  • Diamond Skin Protection helps limit irritation and the risk of allergic reaction
  • Shine Complex – our own mix of ingredients helps to achieve bright, shiny, and long-lasting hair colours
  • Reconstructing properties – vegetable protein complex with reconstructing properties and delicate surfactants that polish the hair by forming a film around it
Due to the complex nature of the ingredients please note V Colour will lift 2-3 shades and no more.

Always use V colour with its partner V Colour Activator